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If your target audience does not know about your Web site, it's just a collection of meaningless files in cyberspace. On the other hand, if your site is listed in online search engines, and it is ranked well for targeted keyword terms, your site can be one of the most valuable assets of your small business. Web site promotion is provided either as an integrated service with certain Web design packages or as a standalone service for existing Web sites...
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Directory listings SERVICES - On-page optimization of a site is the starting point for any search engine promotion campaign that targets natural listings and/or sponsored listings. It is distinguished from off-page search engine promotion. Off-page search engine promotion techniques generally refer to activities such as directory submissions, article marketing, and press releases which help build a site's link popularity. Directory listings can improve a site's link popularity score, because they can contribute to the total number of inbound links for that site, and they can provide relevant anchor text in links pointing to that site...

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