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Your most productive time in terms of direct income is obviously the billable time that you are working for clients. While this will never lose its importance, allowing time for professional networking is also key.
Getting to know others will often lead to new opportunities, plus it may help to make your work more effective. Spending time getting to know others may seem like a waste of time, but once you have made a few valuable connections you will see the need for networking.
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Browse All Business Advice SERVICES - PPC, or Pay-Per-Click, is defined as an advertising model in which the advertiser only pays the host when their ad is clicked. Search engines such as Google, Yahoo and Bing use a bid-based model in search engine result pages for their paid advertisements in which the advertiser bids on keywords (based on research) to achieve the highest ranking amongst their competitors. The image below illustrates a Google search engine result page, or SERP, and how results are broken down. As you may notice, roughly 40% of the page above the fold is dedicated to paid advertising. Pay-Per-Click is one of the top three ROI marketing strategies (Marketing Sherpa Benchmark Guide). What’s great about PPC is that you only pay when somebody wants to commit to seeing your website and learn more about what you do.

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