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Creating Your Web Design Business Site
- Create an online brochure that will help potential clients, customers, and
partners learn about your company and look at it in a favorable light. You're
trying to enhance your brand or organization image. I've heard people disparage
this kind of website as "brochure-ware." But this is very legitimate for some
kinds of companies, especially local businesses or organizations that aren't
trying to conduct national or international commerce. You want people to know
who you are, what you do, where to find you, and how to contact you.
Internet advertising is improving, but is still under-priced. You may be able to
sell a little advertising if you're a portal site for an industry, or perhaps
put some Google AdSense ads on your site. But these aren't big money-makers.
Look at advertising sales as a hopeful bonus, not as a sure thing.
SERVICES
- Earn affiliate commissions for sales and leads generated through links on your
website. Savvy marketers are building microsites designed to generate search
engine traffic for a particular hot product or service. When a visitor clicks on
one of their links, he is referred to an e-commerce site, and, if a sale
results, the affiliate gets a commission. Perhaps a form on your site generates
leads or subscriptions for another company. Provide customer service and support. Websites are a great place for troubleshooting
guides, FAQs (Frequently Asked Questions), technical information, etc. You can
generate Return Merchandise Authorization labels. You can
provide multiple ways for your customers to contact you.
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